At BSN, we believe that the way we care is reflected in the way we work. Here are our core values and best practices for you to better understand us. 



BSN's main objective has always been to encourage the development of savings and investment among Malaysians from all walks of life. Today, we continue on our quest by offering even more products and services that cater to the progressive needs of modern life. By doing so, we hope to provide every Malaysian an equal opportunity to enjoy a better life. 


No Malaysian Left Behind


Our mission is to build lifelong and meaningful relationships with our customers to ensure they continue to access a better life by:

  • Providing the means for savings and investments by the general public with a comprehensive range of banking services.
  • Promoting and mobilising savings, particularly from small savers.
  • Inculcating the habit of thrift and savings.
  • Utilising the funds of the Bank for investment including financing of economic development of the nation.


At BSN, we are all guided by core values that govern the way we work and behave:


We are committed to excellence in all that we do.


We anticipate market trends and leverage opportunities.


We value diversity among people, ideas and points of view and strive to put ourselves in their shoes to better understand their needs. 


We are transparent, honest and uphold the highest moral values.



BSN believes in maintaining happy and harmonious relationships with our partners. We have "zero tolerance" for any misconduct and try our best to not put our mutual reputations at risk. That’s why in addition to adhering to the Corporate Governance mandated by Bank Negara Malaysia, we have our own BSN Code of Ethics to guide the way our employees behave with partners and manage potential situations such as the receiving of gifts, attendance of high-profile entertainment events, membership on governing boards for profit, education trips or other benefits in kind. 

We seek your kind understanding on these matters and advise that you contact our CEO’s office should you need assistance on them.


At BSN, the Chairman, the Board and the Senior Management are committed to deliver fair outcomes for our customers by putting our customers at the heart of everything we do. We are committed in providing clear and honest advice, making sure that the financial products we offer are suitable for our customers. We believe in providing fair outcomes for customers helps us to build and foster long-term relationships with our customers. This Charter specifies our commitment to provide the highest standards of fairness in all our dealings with our customers.

Click here for full Treat Customers Fairly Charter.


Dear Valued Customers, 

We have enhanced our Customer Service Charter to reflect the current changes to banking norms and trends.

The enhanced version is displayed at all BSN branches. Please click here to view the electronic version of the BSN Customer Service Charter.


At BSN, our approach to Occupational Safety and Health is anchored in our steadfast commitment to preventing work-related injuries, poisoning, and diseases. We uphold the health and safety of our employees as part of organisational value, ensuring every aspect of our workplace is in harmony with Malaysia's legal requirements, international standards, and industry best practices. Our mission is to set a benchmark for excellence by:

  • Rigorously complying with all applicable legal mandates and responding effectively to directives from authorities.
  • Integrating a robust OSH Management System that reflects of international specifications and best practices within the industry.
  • Fostering a culture that prioritises accident prevention and champions a positive Health & Safety mindset across all levels of our organisation.
  • Addressing and continually improving the safety and industrial hygiene factors essential to a healthy work environment.

Through these focused efforts, we aim not only to maintain but continually elevate our standards throughout time.