In celebration of BSN’s 50th Anniversary, BSN proudly collaborated with Locco in the BSN x Keretapi Sarong event. Our inaugural involvement included a dynamic station takeover at LRT Gombak, where we orchestrated a series of activities designed to ignite patriotic spirits in line with the Hari Malaysia celebration. The theme, Proudly Malaysia, resonates deeply with our mission of ensuring No Malaysian Left Behind. This was beautifully reflected through various local cultural performances, including Dikir Barat, Kompang, and Silat.

The event was a celebration of unity, with a special appearance from Hael Husaini, who serenaded the crowd with beloved folk songs. His performance created an atmosphere of joy and togetherness. The Goodfellaz buskers enhanced the experience by performing at the station and onboard the train, delighting passengers with their music.

Earlier in the day, during a quiz session at the station, three lucky winners walked away with Apple Watches, adding an exciting touch to the festivities.

What truly sets Keretapi Sarong apart is its celebration of togetherness, blending tradition with modernity, and the thrill of a journey to an unknown destination as per Keretapi Sarong’s tradition. This event, with its celebration of togetherness and modernity, provided a unique opportunity to connect with a younger audience, bridging the gap between our rich heritage and a promising future. 

Our commitment to embracing tradition and modernity was elegantly showcased through the evolution of BSN’s Iconic Kebaya, modelled by 30 of our Skuad Sarong BSN from selected BSN branches. The journey began with the classic Baju Kebaya, featuring a navy-blue hue and batik hibiscus motif, symbolising the essence of our Bank. A refreshed Kebaya followed this in colours representing BSN’s growth—orange for our Conventional branch and purple for our Islamic branch. Most recently, as part of BSN’s corporate rebranding, we launched the signature hibiscus and teal Baju Kebaya, now proudly worn by our tellers nationwide. The evolution of our Kebaya was celebrated with a runway showcase at the event's final destination – Lanai @ MATIC, representing 50 years of our rich history and enduring commitment to the communities we serve.